Adele Easy on Me return a single a success or a flop?
New Adele music has been released after a long public relations effort.
Fans got their first listen to her upcoming “divorce album,” 30., with the publication of the piano ballad Easy On Me at midnight UK time.
Her next album will be a follow-up to the critically acclaimed 19 and the commercially successful albums 21 and 25.
On Adele’s new single, Easy On Me, she explains her reasons for ending her marriage in 2019 and pleads for their understanding.
The song ends with her singing, “Now I give up.”
You get chills just thinking about that moment when you’re so exposed and raw.
Adele’s voice carries a mix of melancholy and determination.
Filmmaker Xavier Dolan uses this transition to go from black and white to full colour in the accompanying music video. It becomes apparent that this is the sound of a woman who has deconstructed her whole universe and has come to terms with the fact that she should not feel guilty about prioritising herself.
The chorus, “take easy on me,” is directed at herself as much as her family, and she recognises that they are too young to understand her point of view.
“I had the best of intentions / And the greatest of hopes / But right now, it probably doesn’t even show.”
The song was reportedly composed as the opening track for Adele’s next album, and it dates back to the year of her divorce. Her voice, which is both powerful and sensitive, reflects the intensity of those feelings.
The song, however, has a kind tone to it.
Adele is reaching out to those who have been wounded by her actions, but Easy On Me is also a huge woolly blanket wrapped over the loneliness and sorrow of anybody who has had a life-altering breakup.
Fans from all around the globe remained up late to hear the music as soon as it was released, with 299,000 people tuning in to see it premiere live on YouTube.
It comes only five weeks before the release of her new album, which was teased in a worldwide marketing campaign that included the number 30 projected on buildings and billboards throughout Brazil, Mexico, Dubai, Italy, Germany, Ireland, the United States, and the United Kingdom.
When Taylor Swift pushed her next album ahead by a week to avoid a conflict with Adele, fans accurately predicted the release date of November 19th.
The title, like Adele’s previous three albums, refers to a particular period in her life.
She married her long-term boyfriend, Simon Konecki, at the age of thirty and subsequently left him.
The album was made to assist her nine-year-old son accept their divorce, which occurred the following year.
“I wanted to explain who I am and why I deliberately decided to destroy his whole existence in the search of my own happiness to him via this album when he’s in his 20s or 30s,” she told Vogue magazine.
“At times, it made him quite sad.” And that’s a big pain for me, one I’m not sure I’ll ever be able to heal,” she said.
While composing her new song, the singer, now 33, claimed she had “discovered a lot of scorching home truths” about herself.
She likened the album to a buddy who comes over with “a bottle of wine and a takeout” and provides a shoulder to weep on during difficult times, writing on Twitter.
“That buddy who sneaked in and left me a magazine and a face mask with some bath salts to make me feel loved while unintentionally reminding me not only of the month it was but also that I should probably practise some self-care!”
‘New Sounds’ is a collection of new recordings.
While Easy On Me is a conventional sorrow ballad, there have been indications that the remainder of the album would feature Adele’s music in a more creative light.
One tune, according to Vogue
has her voice “sampled and resampled over a mesmerising rhythm” evocative of Goldfrapp’s electro-pop act.
She’s also collaborated with Inflo, the London-based producer behind Michael Kiwanuka’s and Little Simz’s vintage R&B sounds, as well as Ludwig Göransson, the Oscar-winning composer of the Black Panther soundtrack.
Jo Whiley, a Radio 2 DJ who has played a few of the tracks, claimed the album has “all sorts” of sounds and genres.
“I listened to one that just made me feel really sad,” she said. “She really pours her heart out, and I believe her voice has never sounded better.”
“I was blown away by the heights she achieves, and the force and resonance in her voice are incredible.”
30 is likely to be a shot in the arm for the UK music business, regardless of how it sounds.
Only Dua Lipa’s Future Nostalgia, published in the first half of 2020, has sold the necessary 300,000 copies to earn a platinum disc.
It took her ten months to do this. Adele’s latest album, 25, went platinum within the first 24 hours of its release.
It went on to become the 14th best-selling album in the UK, with over 3.6 million copies sold.
Riches embarrassment
Although the CD market has fallen dramatically since 2015, and Adele’s streaming statistics do not yet equal those of her contemporaries, Sony, her new record company, will be aiming to reach those kinds of sales heights.
On Spotify, she has 22 million monthly listeners, compared to 75 million for Ed Sheeran and 46.5 million for Taylor Swift.
New music, on the other hand, will certainly increase those numbers, even if Adele has strong competition from Ed Sheeran, Taylor Swift, Abba, and Coldplay, all of whom will release new work in the coming weeks.
The pile-up, according to Martin Talbot, chief executive of the Official Charts Company, is a “embarrassment of riches” for the music retail industry, but he predicts Adele will come out on top.
he told: “Anyone who anticipated anything other than 30 being the biggest album of this Christmas would be a brave man,”
“And, with certifications now taking into account both streaming and conventional physical and download sales, it has a good chance of reaching platinum in its first week.”
Source:
Easy On Me: Is Adele’s comeback single a Hit or a Miss?
