How and where to participate in 2021’s “Giving Tuesday”
Giving Tuesday, the second Tuesday following Black Friday and Cyber Monday, is a time for companies and individuals to do good deeds. Here's how you can get involved in the project.
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“Radical Generosity” is the official term for what GivingTuesday.com calls “radical generosity” after Black Friday and Cyber Monday shopping.
Following Cyber Monday (Nov. 30 this year), Giving Tuesday serves as a charitable counter-programming to Black Friday and Cyber Monday, a way for consumers to give back after spending so much money on themselves and their families. And this year, participation is easier than ever.
New York City’s 92nd Street Y collaborated with the United Nations Foundation in 2012 to create a “day that encourages people to do good,” according to the website, but the movement has since grown into its own nonprofit and a national movement. According to the nonprofit, 34.8 million people took part in Giving Tuesday in 2020, raising $2.47 billion in the United States for charitable causes.
GivingTuesday CEO Asha Curran told the American Bar Association in 2018 that “all of that money [after Thanksgiving] is coming from the same wallet.” As a result, “We wanted to allocate a small portion of that money to charitable causes.”
According to GivingTuesday organizers, you can participate in Giving Tuesday “every Tuesday and every day” by simply being kind to your neighbor, volunteering, thanking essential workers, or engaging in other acts of generosity, such as donating money. Sharing #GivingTuesday-tagged posts on social media can also help spread the message of charitable giving.
We’ve spent the weekend scouring the internet for the best deals and sales to help you get through the busiest shopping days of the year with ease. On Giving Tuesday’s annual celebration day, we’ve also found companies that are conducting their own fundraisers through the donation of a portion of their sales on Black Friday and Cyber Monday, respectively. Companies like DoorDash, Gap and Impossible Foods participated last year. Some of this year’s sponsors include Disney, Guitar Center, and Michael Kors.
Shops that participate in Giving Tuesday
When you buy their products, these companies will donate goods or a portion of their profits to charitable organizations.
Customers can donate to the Guitar Center Music Foundation by rounding up their purchases to the nearest dollar. The company will match all donations made on Giving Tuesday, regardless of whether they were made in-store or online.
This year, Tiffany Haddish’s She Ready Foundation will receive 5% of all proceeds from TravelPro’s Giving Tuesday sales.
Through December 31, Disney will donate one book to First Book, a nonprofit that provides books and other educational resources to children in need for every Disney book purchased during this time period.
Profits from the Watch Hunger Stop LOVE Organic Cotton Unisex T-Shirt by Michael Kors will be donated to the United Nations World Food Program.
With the use of the promo code TUESDAY, the hair product company will donate 2% of sales to the Planet Partners.
Customers of the grocery delivery service Instacart can donate one meal to a nonprofit organization of their choice at no additional cost for each order they place with the company.
From now until December 30, Dell will donate one new laptop to a deserving student for every laptop that is returned to the company, up to a maximum of 2,000 laptops. Using the trade-in value, you can buy or lower the price of a new laptop.
On Giving Tuesday, Food52 will donate 5% of all sales to Feeding America, a national network of food banks dedicated to eradicating hunger.
Every chicken sandwich sold on Giving Tuesday will result in a $1 donation for the charity Blessings in a Backpack.
How other companies are donating their time and money to charitable causes
An NFT CryptoCard collection by Shutterfly and fashion icon Iris Apfel will go up for auction starting on Giving Tuesday. The Boys & Girls Club of America will receive all of the money raised from the auction.
From Nov. 24 to Nov. 30, Chewy, a pet supplies retailer, will match up to $2 million in customer donations to animal welfare organizations across the United States.
This Giving Tuesday, Citi Bank will match 100% of all donations up to $200,000 made to No Kid Hungry.
This Giving Tuesday, Meta will donate $25,000 to the winning team in a game-creation tournament, which will be matched by Facebook’s $8 million in donations made on the site.
As part of its “mission-driven” initiative, TikTok will donate $7 million to nonprofits, as well as $1 million in ad credits.