JanSport Team with ‘stranger things backpack’ on Upside Down-Ready Backpacks and More
With the ’80s-inspired bag collection debuting May 16, be ready to battle Demogorgons or flaunt your Hellfire Club membership.
stranger things backpack fans can go back to school like it’s 1986 thanks to a new JanSport partnership with the Netflix series. The accessories business is introducing a throwback bag line inspired by Hawkins High’s heroes ahead of season four’s premiere (and their enemies).
The five-piece range ($40 to $80) will debut tomorrow and features some of the Colorado-based brand’s most popular designs from the 1980s, all completed with an Upside-Down twist on the trademark label. The Field Pack receives a Demogorgon hunting makeover with two water bottle pockets, utilitarian details, and a cushioned laptop compartment that supports devices up to 15 inches, while the Right Pack comes in two colors and is completed with Hellfire Club patches and a D20 zipper handle.
The reversible Sierra Madre pack, which is inspired by the Upside-Down on one side and pays tribute to Mike Wheeler (played by Finn Wolfhard) and Eleven (Millie Bobby Brown) on the other, the SuperBreak Plus in a playful striped pattern fit for El, and a retro waistpack in the dark grey Hellfire Club design scheme are among the other vintage-inspired backpacks.
The cooperation is aimed at Gen Z, according to JanSport head of marketing Alexandra Reveles, and will enable fans to “immerse themselves in the Stranger Things world in a manner that matches with JanSport’s principles of embracing the spirit of adventure.”
The TV show, which is now in its last season, will premiere five episodes on May 27 and the remaining four on July 1. Netflix recently published its first slate of mobile games for users, which includes two Stranger Things games, and last year, the streaming service held immersive pop-up storefronts in Los Angeles and New York to promote Stranger Things 3. A Scoops Ahoy ice cream shop, a Fun Fair takeover of the Santa Monica Pier, and a Starcourt Mall Drive-Thru at Row DTLA are among the previous show-inspired experiential events in Los Angeles. A Stranger Things Experience will debut this month at Brooklyn’s Duggal Warehouse, with attendees urged to dress up for the event.
The stranger things backpack x JanSport collection will be available on May 16 at JanSport.com, Tillys.com, and select brick-and-mortar stores. Check out the whole collection below, and save this link to purchase everything on launch day.
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Loungefly Stranger Things Creatures Mini Backpack – BoxLunch Exclusive
Stranger Things Creatures Mini Backpack by Loungefly – BoxLunch Exclusive
With this creepily charming Stranger Things tiny backpack from Loungefly, you can carry all of your possessions whether you’re trekking around Hawkins or Lenora Hills! The front pocket and two side pockets of this bag, which feature an allover flowery design of the Demogorgon and other monsters from the blockbuster show, are excellent for carrying all of your D&D supplies in a fitting monstrous manner! There’s also silver-toned hardware, adjustable shoulder straps, an enamel brand insignia, and an internal lining pattern with a Stranger Things logo.
Hawkins, Indiana’s Palace Arcade is full with secrets. With this Stranger Things Arcade Mini Backpack, you can unpack them. The Stranger Things figures wave between grid-like dimensions on the front of the backpack, which is placed against a black backdrop in an 80s neon-themed design. This vegan leather backpack has adjustable straps (polyurethane)
Stranger Things 4 x JanSport Field Pack Demorgon Hunter
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