Kanye West’s “Perfect Hoodies” Are Now Available to Buy
Kanye West may be wearing all-black Balenciaga clothes and balaclavas right now,
but with his new Gap clothing release,
he’s betting that his followers will still want to wear a variety of colors at a much lower price range.
On Wednesday, the rapper unveiled the second design from his Yeezy brand’s Gap partnership collection exclusively on gap.com/yeezy.
The “ideal hoodie” is constructed of 100 percent double-layered cotton and comes in a variety of colors, including black,
and blue that West has been wearing since the store initially announced his collaboration, as well as red, purple, brown,
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and mustard yellow. The shirts will be available in two to eight weeks in the United States for $90 for adults and $70 for youngsters.
The $200 “round jacket,” a sloped-shoulder puffer coat available in black and red, was the first release from this partnership in June.
The rapper’s ten-year deal with Gap is a return to his origins since he used to work at one of the retailer’s Chicago locations as a teenager.
Gap described West as a “creative genius” who is “poised to disrupt retail” when they announced their collaboration with him.
And it seems like the Grammy winner has kept his word, as Gap CEO Sonia Syngal told CNN on an August conference call that “we’ve got a lot younger customer” as a result of the Yeezy Gap jacket pre-orders.
Seventy-five percent of those consumers were unfamiliar with the Gap brand.”
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